We've discovered a new and beautifully simple product that makes sense for all runners. When we're running in organised events, we typically have a number stuck on our backs enabling the organisers to identify us in the event of an emergency, however when we're training the majority of us aren't carrying any ID.

The idea of ICEtags is simply to enable runners to carry emergency contact information, these tags are about the size of the Tesco or Nectar keyfobs that many of us carry on our keyrings and can simply be threaded into your shoelaces, or maybe onto a lace around your neck along with your front door key, whatever works for you.

They're already a low cost item at £2.95, but we've negotiated a 25% discount for RunningDiary.co.uk users to make it an even easier decision.

Get Your ICETags Here and be sure to enter "DIARY" in the "Promo Code" box on the order form to get your 25% discount.